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When it comes to the reality of business technology, you have to remember one thing: your customer does not live in Silicon Valley.
Despite new technologies, your customer probably doesn’t know their Klout score or the measure of their online influence. They probably haven’t answered ten questions on Quora in the past week. They probably [...]
I have a friend with a surefire system for meeting and talking to CEOs. He takes them out for coffee and picks their brain a little. But most people seem to have an issue with contacting CEOs. As if CEOs were somehow above them and beyond their reach. Even before they pick up the phone, [...]
I give a lot of talks. When I do, I might speak to about forty entrepreneurs. Out of those forty entrepreneurs, one might come up to me after the talk, and we might form a relationship. But not necessarily. I might just get a business card. Or we might exchange business cards. But in reality, business [...]
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